Best places to advertise web hosting business

Advertising a web hosting business can cost a lot due to the intense competition in the web hosting market.
It is easy for large companies to advertise as they have a huge marketing budget, bit its the small web hosting companies that suffer due to the tough competition.

Paid advertising for web hosting:

Paid advertising includes well known media like Google AdWords, Yahoo and Bing. But Facebook advertising is also a good option which is comparatively cheaper.
Other advertising networks that may cost you less are AdBrite, Bidvertiser, Chitika, Clicksor and AdEngage.
Submitting to web directories like yahoo and other quality web hosting directories will cost you less as compared to advertising networks and yield better results.

Non-paid advertising for web hosting companies:

There are many free methods available to promote web hosting business.
There are some forums that are dedicated to promoting web hosting businesses, the biggest and the most popular forum is WebHostingTalk.com.
Web Hosting talk forum allows you to post hosting offers in relevant sections and lets you put a custom signature in your forum posts. Potential customers often visit Web Hosting Talk and other such forums to inquire about their companies of interest or their alternatives. Web hosting business owners answer their queries and can offer their own services if they are related to the forum post.
Another great way of promoting a web hosting business is by posting articles in article directories. Articles from article directories rank high in search engine results and may be a good source of information for potential customers.
For example, if a potential customer is searching for a web host with a particular limit of space e.g. 5 GB and 50 GB bandwidth and your web hosting company happens to offer that much space and you have an article on an article directory, then there is a good chance that the person will buy from you.
If you do a proper research on other free resources available for promoting a web hosting business, you will definitely find a lot more ways that will cost you almost nothing and can bring in a good amount of business.